BBC
‘He’s just a bro’: Trump’s attempts to woo the ‘manosphere’
7 hours agoShareSave
Mike Wendling
BBC News•@mwendling
Donald Trump has appeared on a slew of shows with huge audiences of young men, sitting for interviews with influencers, comedians and podcasters outside the usual political media. What’s his strategy?
About 15 minutes into Donald Trump’s conversation with comedian Theo Von, the chat veered into territory not usually heard in a political speech.
“I had a great brother who taught me a lesson, don’t drink. Don’t drink, and don’t smoke,” the former president said. “I admired so much about him… And he had a problem with alcohol.”
“I’ve been in recovery for most of the past 10 years,” Von replied. “Drugs and alcohol.”
Trump seemed genuinely interested.
“Which is worse?” he asked. The pair went on to chat at length about addiction and the drugs industry.
Politics wasn’t entirely absent – within a few minutes Trump was back alluding to his grievances against the “deep state” and the voting system – but the friendly chat was a prime example of a larger campaign strategy.
Trump has done a series of interviews with podcasters and alternative media that together comprise a concerted effort to reach young men.
Although the tactic isn’t new – for months, stretching back to last year, Trump has been appearing on alternative, male-dominated media outlets with big audiences – it’s taken on a greater importance in the final stages of this election.
In August the Trump campaign told reporters that they are targeting a key group of voters that makes up just over a tenth of the electorate in swing states. They’re mostly younger men, and mostly white, but the group includes more Latinos and Asian-Americans than the general population.
And they believe they can reach these often fickle voters by putting Trump on shows hosted by people like Von, internet pranksters Nelk Boys, YouTuber Logan Paul and Adin Ross, a livestreaming gamer who has repeatedly been banned from sites for violating rules on offensive language.
The Nelk Boys are reportedly spearheading a voter registration drive on behalf of Trump which they hope will reach like-minded audiences.
Although they may not exactly be household names in the world of mainstream media, these podcasts have audiences of millions. Von’s Trump interview has nearly 14 million views on YouTube.
Polls indicate the political gender gap among young people has widened since Kamala Harris became the Democratic nominee in July. Overall the vice-president seems to be pulling more young people into her camp – but her support among young women has risen faster than her support among young men.
Recent research by the Harvard Youth Poll indicates 70% of women under age 30 support Harris, while 23% plan to vote for Trump. Among men in the same age group, 53% back Harris and 36% support Trump.
Daniel Cox, director of the Survey Center on American Life, part of the conservative American Enterprise Institute think tank, says that the political gender gap mirrors larger social divisions which have left many young men feeling like few politicians are looking out for them.
“Trump is very good at turning things into zero-sum games,” Mr Cox says. “Young men are trying to understand their place in society that is rapidly evolving, as a group they are struggling more academically, they have mental health challenges and rising rates of suicide.
“These are very real concerns and there’s a sense in the political realm that nobody’s advocating for them,” he said.
But Trump’s podcast tour is not so much a question of policy, Mr Cox says, and more about “showing up” and talking with a different style to a different crowd.
The attempt to switch up the vibe is apparent in his recent podcast interviews, where the mostly relaxed former president leads with chat about golf and mixed martial arts and Maga-world policies – Trump’s Make America Great Again slogan that often refers to an America-first approach – are assumed to be good common sense rather than controversial topics to be picked apart and debated.
Before the addiction chat on Von’s show, Trump praised Ultimate Fighting Championship competitors including Dustin Poirier, displaying more than a casual knowledge of the sport.
“Boy, I’ll tell you, he’s a warrior,” Trump said, “The man he was fighting was tough… as that fight went along, he just got stronger and stronger.”
Von did not push back – and in fact eagerly agreed – when Trump made a host of unsubstantiated and erroneous statements about voting, immigration and the border, including claiming that “hundreds of thousands of murderers” had entered the country.
On the podcast circuit, there’s plenty of messing around, but sometimes the hosts seem awestruck, deferential or even nervous. Before one chat, the Nelk Boys videoed themselves chugging cans of their own-brand boozy seltzer to calm themselves down before Trump walked into the room.
But their audiences aren’t demanding tough questioning or detailed policy positions.
“A lot of young people are not looking for hard news,” says Mr Cox. “Their first interests might be crypto [currency] or video games, and the politics comes later – through the side door, not the front door.”
There are other signs that Trump is making a hard pivot towards male voters – for instance filling the Republican National Convention stage with the likes of musician Kid Rock, wrestler Hulk Hogan and UFC chief executive Dana White, instead of being introduced – like he was at previous conventions – by his daughter, Ivanka.
Judging from the comments on the podcast interviews, many viewers and listeners already back the former president, but getting them out to the polls may be the real challenge.
Voting rates among young people lag behind overall, and young men tend to vote at slightly lower rates than young women.
The Harris campaign is also making a podcast play of its own, aimed at young women. The vice-president recently appeared on the popular sex-and-relationships pod Call Her Daddy, where she too faced less-than-aggressive questioning.
Garrett, a Logan Paul fan from Houston in his early 20s, runs his own YouTube channel under the name Spy Jay.
He said he finds Paul’s brand – “being a Maverick” – appealing, and before watching the interview he had an overall positive view of Trump, calling him “a patriotic nationalist who wants to restore the country back to an improved state from before”.
“But the persecution he’s facing, while there’s a relentless intention in the media to rewrite who he is and what he stands for, implies a greater evil at play,” he said. “And that makes me feel more inclined to be open-minded about voting for him.”
Watching Trump on Paul’s podcast – the internet star asked Trump if he’d ever been in a fight – and Trump’s interview with Adin Ross, only confirmed his views, Garrett told the BBC.
Garrett said he thought young Americans were increasingly tuning into politics, and that Trump is tapping into alt-media spaces “like no other candidate has before”.
“So whether it’s a good strategy or bad, it is going to reach quite a few of the young folks,” he said.
Responses online to the video have been broadly positive. “No one can convince me Trump isn’t just a bro when it comes down to it” said one, while another read “Love or hate Trump, but he definitely knows how to make an interview entertaining”.
But some experts question whether Trump has much room to grow his voting base among heavily male subcultures, where he has long had support.
“Trump already seems to have captured the manospheric and hypermasculine over-25s, so this is a late stage and rather desperate attempt to become relevant,” said Jack Bratich, a media professor at Rutgers University who studies the male-heavy online spaces known as the “manosphere”.
Extremely online young men were very active during the 2016 election campaign, when political memes and extreme message boards like 4chan burst into prominence, says Bratich.
The situation is very different eight years later, he says, with “no identifiable right-wing youth-based online political movement” getting heavily involved in this year’s contest.
However, he notes there is little risk and potentially large rewards for Trump.
Whether it pays off will depend on convincing young men who don’t tend to get involved in politics to log off and head to the polls.
Like so many other things in this election, plays for younger voters are full of unknowns.
22 hours agoShareSave
Ben Bevington
BBC News, Washington
With just one day to go, the race for the White House is deadlocked – both at the national level and in the all-important battleground states.
The polls are so close, within the margin of error, that either Donald Trump or Kamala Harris could actually be two or three points better off – enough to win comfortably.
There is a compelling case to make for why each may have the edge when it comes to building a coalition of voters in the right places, and then ensuring they actually turn out.
Let’s start with the history-making possibility that a defeated president might be re-elected for the first time in 130 years.
Trump could win because…
1. He’s not in power
The economy is the number one issue for voters, and while unemployment is low and the stock market is booming, most Americans say they are struggling with higher prices every day.
Inflation hit levels not seen since the 1970s in the aftermath of the pandemic, giving Trump the chance to ask “Are you better off now than you were four years ago?”
In 2024, voters around the world have several times thrown out the party in power, partly due to the high, post-Covid, cost of living. US voters also seem hungry for change.
https://flo.uri.sh/visualisation/20094987/embed?auto=1
Only a quarter of Americans say they are satisfied with the direction the country is going in and two-thirds have a poor economic outlook.
Harris has tried to be the so-called change candidate, but as vice-president has struggled to distance herself from an unpopular Joe Biden.
2. He seems impervious to bad news
Despite the fallout from the 6 January 2021 riot at the US Capitol, a string of indictments and an unprecedented criminal conviction, Trump’s support has remained stable all year at 40% or above.
While Democrats and “Never-Trump” conservatives say he is unfit for office, most Republicans agree when Trump says he’s the victim of a political witch-hunt.
With both sides so dug in, he just needs to win over enough of the small slice of undecided voters without a fixed view of him.
3. His warnings on illegal immigration resonate
Beyond the state of the economy, elections are often decided by an issue with an emotional pull.
Democrats will hope it’s abortion, while Trump is betting it’s immigration.
After encounters at the border hit record levels under Biden, and the influx impacted states far from the border, polls suggest voters trust Trump more on the immigration – and that he’s doing much better with Latinos than in previous elections.
https://flo.uri.sh/visualisation/19926257/embed?auto=1
4. A lot more people don’t have a degree than do
Trump’s appeal to voters who feel forgotten and left behind has transformed US politics by turning traditional Democratic constituencies like union workers into Republicans and making the protection of American industry by tariffs almost the norm.
If he drives up turnout in rural and suburban parts of swing states this can offset the loss of moderate, college-educated Republicans.
5. He’s seen as a strong man in an unstable world
Trump’s detractors say he undermines America’s alliances by cosying up to authoritarian leaders.
The former president sees his unpredictability as a strength, however, and points out that no major wars started when he was in the White House.
Many Americans are angry, for different reasons, with the US sending billions to Ukraine and Israel – and think America is weaker under Biden.
A majority of voters, especially men who Trump has courted through podcasts like Joe Rogan’s, see Trump as a stronger leader than Harris.
Harris could win because…
1. She’s not Trump
Despite Trump’s advantages, he remains a deeply polarising figure.
In 2020, he won a record number of votes for a Republican candidate, but was defeated because seven million more Americans turned out to support Biden.
This time, Harris is playing up the fear factor about a Trump return. She’s called him a “fascist” and a threat to democracy, while vowing to move on from “drama and conflict”.
A Reuters/Ipsos poll in July indicated that four in five Americans felt the country was spiralling out of control. Harris will be hoping voters – especially moderate Republicans and independents – see her as a candidate of stability.
2. She’s also not Biden
Democrats were facing near-certain defeat at the point Biden dropped out of the race. United in their desire to beat Trump, the party quickly rallied around Harris. With impressive speed from a standing start, she delivered a more forward-looking message that excited the base.
While Republicans have tied her to Biden’s more unpopular policies, Harris has rendered some of their Biden-specific attack lines redundant.
The clearest of these is age – polls consistently suggested voters had real concerns about Biden’s fitness for office. Now the race has flipped, and it is Trump who’s vying to become the oldest person to ever win the White House.
https://flo.uri.sh/visualisation/20098216/embed?auto=1
3. She’s championed women’s rights
This is the first presidential election since the US Supreme Court overturned Roe v Wade and the constitutional right to an abortion.
Voters concerned about protecting abortion rights overwhelmingly back Harris, and we’ve seen in past elections – notably the 2022 midterms – that the issue can drive turnout and have a real impact on the result.
This time around, 10 states, including the swing state Arizona, will have ballot initiatives asking voters how abortion should be regulated. This could boost turnout in Harris’s favour.
The historic nature of her bid to become the first female president may also strengthen her significant lead among women voters.
4. Her voters are more likely to show up
The groups Harris is polling more strongly with, such as the college-educated and older people, are more likely to vote.
Democrats ultimately perform better with high-turnout groups, while Trump has made gains with relatively low-turnout groups such as young men and those without college degrees.
Trump, for example, holds a huge lead among those who were registered but didn’t vote in 2020, according to a New York Times/Siena poll.
A key question, then, is whether they will show up this time.
5. She’s raised – and spent – more money
It’s no secret that American elections are expensive, and 2024 is on track to be the most expensive ever.
But when it comes to spending power – Harris is on top. She’s raised more since becoming the candidate in July than Trump has in the entire period since January 2023, according to a recent Financial Times analysis, which also noted that her campaign has spent almost twice as much on advertising.
This could play a role in a razor-tight race that will ultimately be decided by voters in swing states currently being bombarded by political ads.
20 hours agoShareSave
Americans are choosing their next president, in a contest being closely watched around the world.
The race is exceptionally close and either Vice-President Kamala Harris or former president Donald Trump could win.
Voters also selecting members of Congress, politicians who play a key part in passing laws that can have a profound effect on life in the US.
When is the US presidential election?
The 2024 election is on Tuesday, 5 November 2024.
Ahead of election day, tens of millions of voters have taken part in early voting events across the US.
The winner will serve a term of four years in the White House, starting in January 2025.
On the world stage, the US leader has considerable freedom to represent the country abroad.
Within the US, the president has the power to pass some laws on their own but he or she must mostly work with Congress to pass legislation.
Who are the candidates for president?
Former president Donald Trump is representing the Republican Party. He won the party’s support with a massive lead over his rivals.
Trump chose Ohio senator JD Vance to be his vice-presidential running mate.
Kamala Harris, the current vice-president, is the candidate for the Democratic Party. She joined the race after President Joe Biden dropped out and no other Democrats stood against her.
Her running mate for vice-president is Minnesota Governor Tim Walz.
There are also some independent candidates running for president. One of the most prominent was Robert F Kennedy Jr, but he suspended his campaign in August and backed Trump.
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What do Democrats and Republicans stand for?
The Democrats are the liberal political party, known for supporting civil rights, a social safety net and measures to address climate change.
In the 2024 election, issues highlighted by Harris include tackling the cost-of-living crisis and supporting abortion rights.
The Republicans are the conservative political party. They have stood for lower taxes, shrinking the size of the government and gun rights.
Issues Trump has campaigned on include tackling illegal immigration and ending inflation to “make America affordable again”.
How does the US presidential election work?
The winner is not the person who gets the most votes overall.
Instead, both candidates compete to win contests held across the 50 states.
Each state has a certain number of so-called electoral college votes, partly based on population. There are a total of 538 up for grabs and the winner is the candidate that gets 270 or more.
All but two states have a winner-takes-all rule, so whichever candidate has the highest number of votes is awarded all of its electoral college votes.
Most states lean heavily towards one party or the other, so the focus is on about seven states where either of them could win. These are known as the battleground or swing states.
It is possible for a candidate to win the most votes nationally – like Hillary Clinton did in 2016 – but still be defeated.
Who can vote in the US presidential election?
Most US citizens aged 18 or over are eligible to vote.
Each state has its own voter registration process and deadline.
Who else is being elected in November?
All of the attention will be on who wins the presidency, but voters will also be choosing new members of Congress – where laws are passed – when they fill in their ballots.
Congress consists of the House of Representatives, where all 435 seats are up for election, and the Senate, where 34 seats are being contested.
Republicans currently control the House, which initiates spending plans. Democrats are in charge of the Senate, which votes on key appointments in government.
These two chambers pass laws and can act as a check on White House plans if the controlling party in either chamber disagrees with the president.
When will we know who has won the election?
Usually the winner is declared on the night of the election, but in 2020 it took a few days to count all the votes.
The period after the election is known as the transition, if there is a change of president.
This gives the new administration time to appoint cabinet ministers and make plans for the new term.
The president is officially sworn into office in January in a ceremony known as the inauguration, held on the steps of the Capitol building in Washington DC.
5 hours agoShareSave
Sam Cabral
BBC News, Washington
American voters go to the polls on 5 November to choose their next president.
US election results have sometimes been declared within hours of the polls closing, but this year’s tight contest could mean a longer wait.
When is the 2024 presidential election result expected?
In some presidential races the victor has been named late on election night, or early the next morning. This time, the knife-edge race in many states could mean media outlets wait longer before projecting who has won.
Democrat Kamala Harris, the current vice-president, and Republican Donald Trump, the former president, have been running neck-and-neck for weeks.
Narrow victories could also mean recounts. In the key swing state of Pennsylvania, for example, a state-wide recount would be required if there’s a half-percentage-point difference between the votes cast for the winner and loser. In 2020, the margin was just over 1.1 percentage points.
0:53BBC’s Sumi Somaskanda explains when a new president will be announced
Legal challenges are also possible. More than 100 pre-election lawsuits have already been filed, including challenges to voter eligibility and voter roll management, by Republicans.
Other scenarios that could cause delays include any election-related disorder, particularly at polling locations.
On the other hand, vote-counting has sped up in some areas, including the crucial state of Michigan, and far fewer votes will be cast by mail than in the last election, which was during the Covid pandemic.
When have previous presidential election results been announced?
The 2020 election took place on Tuesday 3 November. However, US TV networks did not declare Joe Biden the winner until late morning on Saturday 7 November, after the result in Pennsylvania became clearer.
In other recent elections, voters have had a much shorter wait.
In 2016, when Trump won the presidency, he was declared the winner shortly before 03:00 EST (08:00 GMT) the day after the election.
In 2012, when Barack Obama secured a second term, his victory was projected before midnight on polling day itself.
However, the 2000 election between George W Bush and Al Gore was a notable exception.
The vote was held on 7 November, but the two campaigns went to war over a tight contest in Florida and the race was not decided until 12 December. The US Supreme Court voted to end the state’s recount process, which kept Bush in place as winner and handed him the White House.
What are the key states to watch in 2024?
Across the country, the first polls will close at 18:00 EST (23:00 GMT) on Tuesday evening and the last polls will close at 01:00 EST (06:00 GMT) early on Wednesday.
But this race is expected to come down to results from seven swing states. These are Arizona, Georgia, Michigan, Nevada, North Carolina, Pennsylvania and Wisconsin.
Polls close at different times in different regions. State-specific rules could prolong counting in some states, while other states may report partial figures moments after the last in-person vote is cast. Also, some absentee and mail-in ballots, including votes by members of the military and Americans living overseas, are normally among the last to be counted.
Georgia – Polls close in the Peach State at19:00 EST (00:00 GMT). Early and mail-in ballots will be counted first, ahead of in-person votes. Georgia’s top election official estimates that about 75% of votes will be counted within the first two hours, with a full tally possible expected by later in the night.
North Carolina – Polls close thirty minutes after Georgia. North Carolina’s results are expected to be announced before the end of the night, however, complications may arise in areas that were hit by a hurricane in September.
Pennsylvania – Voting ends at 20:00 EST (01:00 GMT) in the Keystone State – the crown jewel of all the swing states in this election cycle. Like Wisconsin, Pennsylvania does not allow counting to begin until the morning of the election, leading to an expected delay in results. Experts agree that it may take at least 24 hours before enough votes are counted for a winner to emerge.
Michigan – Voting concludes at 21:00 EST (02:00 GMT) in the Wolverine State. Michigan allows officials to begin counting votes one week before election day, but they are not allowed to reveal the results until these polls shut. Michigan’s top election official has said that a result should not be expected until the “end of the day” on Wednesday.
Wisconsin – Results should come in shortly after polls close at 21:00 EST for smaller counties. However, it often takes longer for major populations centres to tabulate votes, leading experts to predict that the state won’t have a result until at least Wednesday.
Arizona – Initial results could come as early as22:00 EST (03:00 GMT), however, they won’t paint a complete picture. The state’s largest county says not to expect results until early Wednesday morning. On top of that, postal ballots dropped off on election day could take up to 13 days to count, according to officials in Maricopa County, the largest district in the state.
Nevada – Votes here could also take days to count, because the state allows mail-in ballots to qualify as long as they were sent on election day and arrive no later than 9 November.
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